Privacy Policy

At SURFIT, we respect your privacy as much as we respect your sense of style.

This privacy policy explains what data we collect, why we collect it, how we use it, and how you can stay in control.

👤 Who is responsible for your data?

The company responsible for processing your data is:

HD BRANDS LLC

5830 E 2nd St, Ste 7000 #29923
Casper, Wyoming 82609
United States

If you're located in the EU or UK, SURFIT processes your data in compliance with the General Data Protection Regulation (GDPR).

📦 What data do we collect (and when)?

We collect information when you:

place an order on our site,
sign up for our newsletter,
contact us through a form or by email,
browse our website (via cookies).

The personal data we may collect includes:

Your first and last name, postal address, and email,
Your shipping and billing address,
Your order history,
Your IP address and device type (via cookies).

🧠 Why do we collect this data?

We collect and process your data to:

fulfill and ship your orders,
send you important emails (order confirmation, tracking info…),
enhance your shopping experience (faster site, tailored content),
keep you updated on our latest drops and offers through our newsletter (only if you’ve subscribed).

We never sell your data. Ever.

🛡️ Is your data safe?

Yes. Your data is stored securely on our servers or on those of our service providers (like Shopify or payment processors).

We only work with partners who are GDPR-compliant, and we protect your info with solid security measures (encryption, strong passwords, restricted access…).

🍪 What about cookies?

We use cookies to:

make your browsing smoother (e.g. save your cart),
analyze website traffic (via Google Analytics),
show you relevant ads (like on Instagram or Facebook).

You can accept or reject cookies anytime via our cookie banner or your browser settings.

📤 Who has access to your data?

Only:

The SURFIT team,
Essential service providers: Shopify, Stripe or PayPal for payments, our web hosting company, etc.

We only share your data when necessary to provide our services. Never with strangers, never without purpose.

📅 How long do we keep your data?

We retain:

Your order data: 6 years (for accounting/legal reasons),
Your newsletter subscription: until you unsubscribe,
Cookies: between 1 day and 13 months, depending on the type.

🧑⚖️ What are your rights?

You can, at any time:

✅ Access your personal data,
✏️ Edit or correct it,
❌ Request its deletion (unless required by law),
🚫 Object to automated processing,
📩 Withdraw your consent to marketing emails.

To exercise any of these rights, just email us at contact@surfitboards.com (we’ll reply quickly, promise).

If you believe your data rights are being violated, you can lodge a complaint with your local data protection authority (such as the CNIL in France, ICO in the UK, or any equivalent in your country).

🧾 Updates

This policy may change. If we make any important updates, we’ll let you know by email or on our website.

Last updated: March 2026

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